Marketing Analytics Lead

Job Title: Marketing Analytics Lead
Contract Type: Permanent
Location: Sydney CBD, New South Wales
Salary: Negotiable
Reference: 105241_1560844623
Contact Name: Fei Wong
Contact Email:
Job Published: June 18, 2019 17:57

Job Description

  • Great location in Sydney CBD - Modern office
  • Greenfield role & project for you to make an impact
  • Autonomous role with technical hands on projects

The role:

This is a greenfield role - You will be expected to build the marketing analytics capability from scratch and delivering a variety of advanced analytics projects to stakeholders in businesses across the group to drive business decision.

Your work across a variety of marketing analytics projects will assist greatly as you contribute by delivering actionable solutions & insights that combine data and technology to key stakeholders. This will also be an opportunity to be part of a digital transformation project across the group.


  • Collaborate across internal teams to understand complex data - improve accessibility and quality of the group data
  • Lead the data insights strategy - devise data roadmap to support company's objectives
  • Conduct statistical data analysis with existing and new data
  • Ability to provide commercial solutions & insights to solve problems using data to key stakeholders
  • Identify new business opportunities and map the customer journey to optimise marketing / business development initiatives
  • Assist in driving core business decision for the group through business, marketing and customer analysis
  • Ability to develop machine learning and AI capabilities for the business
  • Constantly learning and driving success in the team through developing of new skills, methodologies & algorithms in predictive modelling, data science and visualization

Essential skills:

  • Degree or Master in Computer Science, Business Analytics, Marketing or equivalent
  • Minimum 5 years of experience working as a data science/data analytics consultant with proven achievements through projects undertaken
  • Proven track record in delivering marketing, customer and digital analytics solutions
  • Has been exposed to various domain ie. Retail, Aviation, Banking & Finance, Telco, Healthcare etc.
  • Exposure to Data analysis tools ie. R, Python, SAS, SQL
  • Advanced Excel skillset - this is a must-have
  • Strong visualisation skills ie. Power BI, Tableau, Alteryx preferred.
  • Commercial exposure in machine learning & AI technologies
  • Excellent communication & presentation skills
  • Stakeholder engagement ie. Non-technical end users, internal & external clients
  • Self-starter and enjoy working on complex dataset to solve problem

Please upload your CV through the link or call Fei Wong on 02 9270 5292 / email to for a confidential chat.

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