CRO Specialist

Job Title: CRO Specialist
Contract Type: Permanent
Location: Melbourne CBD
Salary: Offer on Experience
Start Date: 2019-10-29
Reference: V-107054
Contact Name: Asmita Govind
Contact Email:
Job Published: December 20, 2019 15:21

Job Description

Our client is looking for a Conversion Rate Optimisation (CRO) Specialist to join their team. They are one of the larger digital agencies in Melbourne with a really great reputation in the market.

We are looking for someone who can engage with their clients by using optimisation tools to help improve their results. This is an ideal opportunity for someone who is passionate about digital, the web, embracing new challenges and being part of a collaborative team. 
You will be working with experts in UX, Visual Design and Development that bring our ideas to life. 


  • Take the client on a journey from basic testing to a vision of a fully automated world in all digital communications
  • Work effectively as part of the Optimisation Team to build out a program of tests and then work with the team to deliver on that program
  • Drive end-to-end testing, targeting and personalisation activities (ideation to delivery to reporting)
  • Manage client relationships and account growth and spot new business opportunities
  • Work with associate directors to refine processes, efficiencies and resourcing
  • Looking beyond Optimisation and taking an active role in learning and promoting other disciplines within the company

  • Experience running in Conversion Rate Optimisation programs
  • Experience in the Adobe Experience/Marketing Cloud Stack
  • Experience with Adobe Target, Analytics and Audience Manager
  • Good understanding of UX and the end-to-end customer lifecycle and user experience is essential
  • Knowledge of common digital methods including CRM/SEO/SEM/Optimisation/UX
  • Good understanding of how to interpret data to identify problems and report on insights
  • Be comfortable communicating your ideas to internal and external teams
  • Ideally you would have a degree in computing design (UX, Programming, Graphic, Visual, etc) or marketing/communications
  • 3+ years experience in conversion optimisation, marketing automation
  • An appreciation of all aspects of the project lifecycle and their contribution to the web build and optimisation process
  • Technical website understanding of HTML, CSS and JavaScript 
If you are looking for a new role please do submit your CV through today.

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